Using LinkedIn with Aitoearn
In addition to professional networking, LinkedIn is a leading platform for business-to-business (B2B) lead generation. LinkedIn accounts for 80% of B2B leads, compared with 13% for X/Twitter and 7% for Facebook. This guide covers:- Connect and refresh LinkedIn Pages and profiles
- Schedule posts to LinkedIn Pages and profiles
- LinkedIn specifications for images, videos, GIFs, and documents
- Engage with LinkedIn posts
- LinkedIn analytics
- Sent post analytics
- Analytics
- LinkedIn error library
- Best practices to avoid suspension when sharing to multiple profiles
Features Available for LinkedIn
Connect and Refresh LinkedIn Pages and Profiles
📝 Note: To connect a LinkedIn Page to Aitoearn, you must be a Super Admin of that Page. Learn more about LinkedIn Page administrator roles. Go to the channel area to connect a LinkedIn Page or profile: Open the channel area You can connect multiple LinkedIn accounts to Aitoearn. To ensure that Aitoearn connects the correct account, sign in to that LinkedIn account in another browser tab before starting the connection. If a connected LinkedIn channel needs to be refreshed, see Refreshing a channel in Aitoearn. Consider the following details for each LinkedIn channel type:
Troubleshooting: If your LinkedIn Page does not appear when connecting it to Aitoearn, verify that:
- You have Super Admin access to the Page.
- You are signed in to LinkedIn.com with the account that has Super Admin access before connecting the Page to Aitoearn.
Schedule Posts to LinkedIn Pages and Profiles
LinkedIn Pages and profiles support slightly different features. Refer to the table below when scheduling posts. 📝 Note:- Best time to post: The Best time to post feature in analytics does not support LinkedIn. See the best times to post on LinkedIn when creating your schedule.
- Need content ideas? See 30 days of LinkedIn post prompts.
| Feature and notes | Details |
|---|---|
| Schedule posts | See the step-by-step guide to scheduling posts to social channels, or review LinkedIn-specific details in this table. |
| Schedule a first comment | Paid plans can schedule a first comment with a LinkedIn post.  |
| Schedule documents | PDF documents are supported, with 1 PDF per post, a maximum file size of 100MB, and a maximum of 300 pages. |
| Tags and mentions | To mention a LinkedIn Page, paste its LinkedIn URL into the editor, for example https://www.linkedin.com/company/aitoearn/.  To mention a LinkedIn profile, type @ and begin entering the profile name. LinkedIn Pages can mention only profiles that follow the Page, and LinkedIn profiles can mention only connected profiles. Because connections differ by channel, multiple LinkedIn channels cannot be selected when mentioning a profile. If mentions are not working, see the mention troubleshooting guide and adding mentions to posts. |
| Hashtags | Hashtags are not clickable in the editor, but become clickable after publishing to LinkedIn. Learn more about how hashtags work in Aitoearn. |
| Daily posting limit | 50 posts every 24 hours. Learn more about daily posting limits. |
| Character limit | 3,000 characters per post and 1,248 characters for the first comment. Learn more about character limits for each social network. |
| Post attribution | The name shown as “Posted by [Name]” above a LinkedIn Page post is the LinkedIn administrator who connected the Page to Aitoearn. Followers cannot see this attribution. |
LinkedIn Specifications for Images, Videos, and GIFs
LinkedIn supports images, videos, and GIFs.- Title limit: 200 characters.
- Body limit: 3,000 characters.
Engage with LinkedIn Posts
Aitoearn engagement features are currently available only for Facebook and Instagram. LinkedIn engagement is not currently supported.LinkedIn Analytics
Publishing is only part of a social strategy. Analytics show whether your content resonates with followers. LinkedIn analytics are available in two places in Aitoearn: the publishing dashboard under the Sent tab and the Analyze tab.Sent Post Analytics
The Sent tab provides a quick view of metrics for posts sent to LinkedIn Pages and profiles. LinkedIn profile analytics include:- Total impressions
- Likes
- Comments
- Shares
- Engagement rate
- Views
- Watch time
- Unique viewers for profile video posts
- The free plan includes likes, comments, and impressions. Paid plans also include shares and engagement rate.
Analytics
Essentials or Team plan subscribers can use the Analyze tab for advanced LinkedIn Page analytics. Advanced analytics are not currently available for LinkedIn profiles. See the LinkedIn metric descriptions.
To view advanced analytics for a LinkedIn Page, select LinkedIn on the left and open these tabs:
- Overview: Insights into overall engagement during a selected period. Learn more about the performance overview in analytics.
- Posts: A history of published posts and their performance. Learn more about analyzing posts in the analytics dashboard.
- Answers: Answers to questions such as the best date, content type, and publishing frequency. Learn more about questions about your social media strategy.
📝 Notes
- Analytics are available for posts created natively on LinkedIn, but not for PDF carousel posts.
- When a LinkedIn Page is connected for the first time, Aitoearn retrieves up to 6 months or 500 posts of historical data. Learn more about why Aitoearn data may differ from native analytics.
- Analytics refresh daily for the 500 most recent LinkedIn Page posts. Data stops refreshing once a post is no longer among the 500 most recent posts.
- Metrics for LinkedIn sponsored posts can be retrieved.