Available capabilities for Instagram
| Publish | Analytics | Engage |
|---|---|---|
| ✓ | ✓ | ✓ |
How Instagram works with Aitoearn
Instagram behaves a bit differently. To auto‑publish, you need:- A Business or Creator account
- Media that meets Instagram specs and one of the following types:
- Single image or carousel (multiple images)
- Single video post
- Reels (portrait, ≤ 90 seconds)
- Stories (portrait images or ≤ 15‑second videos)
Note: Due to API limits, Creator accounts cannot auto‑publish Stories.
Connect and refresh your Instagram accounts
- Log into the target Instagram account in your browser first.
- Back in Aitoearn, connect the Instagram account under Spaces.
- You can connect multiple Instagram accounts and refresh them when needed.
Find your Instagram account type
On your phone:- Open Instagram and go to your profile.
- Tap the menu (three lines) in the top‑right.
- At the bottom, look for one of the following:
- “Business tools and controls” → Business account
- “Account type and tools” → Personal account
- “Creator tools and controls” → Creator account
Switch your Instagram account to a Professional account
- In Instagram, open the menu.
- Scroll to “For professionals” and open “Account type and tools”.
- Tap “Switch to professional account”. If you see “Business tools and controls”, you’re already on a professional account—return to Aitoearn to reconnect or refresh.
- Follow the prompts to choose a category.
- Choose “Creator” or “Business”.
Plan and publish (Posts / Reels / Stories)
- Supported on both Web and mobile apps.
- Mentions in captions: type the exact username with @ (search isn’t supported while typing). It will become a clickable link after publishing.
- Tag people in images: only for auto‑published image posts. Reels/Stories or “Notify Me” posts are not supported.
- Up to 20 @ mentions per post.
- Shop Grid: add external links to each post and aggregate them on a clickable grid linked from your bio (not available for personal accounts).
Frequency & limits
- Up to 50 items every 24 hours (posts, Stories and Reels combined).
- Caption limit: 2,200 characters; first comment: 2,196 characters.
- Alt text: currently images only (single or carousel). Not available for video, Reels or Stories.
- Re‑share: Instagram doesn’t support scheduled re‑shares.
- Location: available for posts and Reels (not Stories).
- Hashtags: add them in the editor; they become hyperlinks after publishing.
Common limitations
- No popular music tracks for posts or Reels via API.
- Creator accounts cannot auto‑publish Stories.
- Link previews when sharing to other networks are not guaranteed.
- When scheduling multiple assets to Stories, upload each as a separate Story.
Media and specs by type
| Posts | Reels | Stories | |
|---|---|---|---|
| Images | ✓ (up to 10; aspect 4:5 ~ 1.91:1) | ✗ | ✓ (9:16 recommended) |
| Max image size | 8MB | ✗ | 8MB |
| Videos | ✓ (aspect 4:5 ~ 9:16) | ✓ (aspect 4:5 ~ 9:16) | ✓ (9:16 recommended; 23–60fps) |
| Typical duration | 3–60s | 5s–15m | 3–60s |
| Max video size | ≤ 100MB | ≤ 100MB | ≤ 100MB |
| Max video bitrate | ≤ 25 Mbps | ≤ 25 Mbps | ≤ 25 Mbps |
| Max audio bitrate | ≤ 128 kbps | ≤ 128 kbps | ≤ 128 kbps |
| Add location | ✓ | ✓ | ✗ |
| First comment | ✓ | ✓ | ✗ |
| Hashtags | ✓ | ✓ | ✗ |
| Shop Grid | ✓ (not for personal accounts) | ✗ | ✗ |
Specs are platform guidelines. Instagram may change capabilities and limits. Follow official rules.
How to add a cover to videos
- After upload, click “Edit thumbnail”.
- Drag the slider to the desired frame.
- Save.
Engage with Instagram posts in Aitoearn
- View and reply to comments from Engage.
- Filter by sentiment or tags to work faster.
Instagram analytics
For Essentials or Team plans, see Analyze for detailed metrics:- Overview: key metrics (engagement, reach, etc.) over time
- Posts: historical performance
- Insights: answers to strategy questions like “when to post” and “what to post”