📋 Quick Navigation
Vertical Short Videos
Douyin, Kuaishou, TikTok, WeChat Channels, Instagram Reels, etc.
Horizontal Long Videos
YouTube, Bilibili, etc.
Image & Text
Xiaohongshu, Instagram, Pinterest, LinkedIn, Facebook, Twitter, Threads, etc.
Long Articles
WeChat Official Accounts, etc.
🎥 Vertical Short Videos
Suitable for publishing 9:16 vertical short video content, including Shorts, Reels, and other short video formats.| Rank | Platform | Organic Reach Potential | Platform Features & Operation Tips |
|---|---|---|---|
| 1 | TikTok | ⭐⭐⭐⭐⭐ | World’s Strongest Public Domain Traffic Platform • Key Metrics: First 3-second retention, completion rate, engagement rate • Recommended Duration: 10-20 seconds • Content Tips: Strong hook opening, 9:16 ratio, avoid watermarks |
| 2 | Douyin | ⭐⭐⭐⭐☆ | Leading Chinese Short Video Platform • Traffic Pool Mechanism: Small pool test → gradual amplification • Recommended Duration: 15-30 seconds • Content Tips: Strong rhythm, serialized content, stable persona |
| 3 | Kuaishou | ⭐⭐⭐⭐ | Social + Recommendation Dual Engine • Mid-tier accounts have stable organic traffic • Recommended Duration: Flexible, can be longer • Content Tips: Authenticity, storytelling, regular segments |
| 4 | WeChat Channels | ⭐⭐⭐☆ | WeChat Ecosystem Short Videos • Backed by WeChat ecosystem, rapid growth • Recommended Duration: Flexible • Content Tips: Subtitles required, vertical themes, community integration |
| 5 | Instagram Reels | ⭐⭐⭐ | Photo Social Platform’s Video Evolution • Higher organic reach than regular posts • Recommended Duration: 5-20 seconds • Content Tips: Strong opening, subtitles/stickers, aesthetic presentation |
| 6 | YouTube Shorts | ⭐⭐⭐ | Long Video Platform’s Short Format • Slower cold start but good long-tail effect • Recommended Duration: Max 60 seconds • Content Tips: SEO optimization, integration with long videos |
| 7 | Facebook Reels | ⭐⭐☆ | Social Giant’s Short Videos • Algorithm favors vertical short videos • Recommended Duration: Flexible • Content Tips: Better results with ad promotion |
📺 Horizontal Long Videos
Suitable for publishing 16:9 horizontal long video content, focusing on content depth and knowledge sharing.| Rank | Platform | Organic Reach Potential | Platform Features & Operation Tips |
|---|---|---|---|
| 1 | YouTube | ⭐⭐⭐⭐⭐ | World’s Largest Video Platform • Triple Traffic Engine: Search + Recommendation + Long-tail • Recommended Duration: 8-15 minutes minimum • Content Tips: Clear value in first 30 seconds, chapter segments, SEO optimization |
| 2 | Bilibili | ⭐⭐⭐⭐ | Youth Cultural Community • Strong community stickiness, knowledge-friendly • Recommended Duration: Flexible • Content Tips: Serialized topics, high-quality thumbnails, pinned comments |
🖼️ Image & Text
Social platforms primarily focused on images and text, suitable for publishing visually appealing image-text content.| Rank | Platform | Organic Reach Potential | Platform Features & Operation Tips |
|---|---|---|---|
| 1 | Xiaohongshu | ⭐⭐⭐⭐ | Lifestyle Sharing Community • Recommendation + Search dual engine • Content Format: Multi-image posts (1-9 images) • Content Tips: Keyword optimization, guide/checklist style, eye-catching covers |
| 2 | ⭐⭐⭐⭐ | Visual Discovery Engine • Significant long-tail traffic, evergreen content • Content Format: 2:3 vertical long images • Content Tips: Keyword-dense, board matrix, themed approach | |
| 3 | ⭐⭐⭐ | Photo Social Leader • Feed posts + Reels dual format • Content Format: Single/multiple images/carousels • Content Tips: Visual aesthetics, hashtags, engagement rate | |
| 4 | ⭐⭐⭐ | World’s Largest Social Network • Supports text/image/video multiple formats • Content Format: Posts + Reels + Stories • Content Tips: Community management, ad integration, multi-format testing | |
| 5 | ⭐⭐⭐ | Professional Social Network • Personal accounts outperform company pages • Content Format: Long-form + Document carousels • Content Tips: Professional insights, industry perspectives, avoid external links | |
| 6 | Threads | ⭐⭐☆ | Meta Text Social Platform • Interconnected with Instagram accounts • Content Format: Short text + images (1-4 images) • Content Tips: Question-based interaction, topic participation |
| 7 | Twitter (X) | ⭐⭐☆ | Real-time Information Square • Fast propagation, trend-sensitive • Content Format: 280 characters + images/videos • Content Tips: Personalized expression, trending topics, long threads |
LinkedIn Operation Tips: Company pages have lower organic reach; document/image carousels perform better than external links and videos. Personal accounts typically have much higher content reach than company pages.
📝 Long Articles
Social platforms suitable for publishing long-form article content, emphasizing text depth and information density.| Rank | Platform | Organic Reach Potential | Platform Features & Operation Tips |
|---|---|---|---|
| 1 | WeChat Official Accounts | ⭐⭐⭐ | WeChat Ecosystem Content Platform • Primarily for private domain operations, limited public domain traffic • Content Format: Long-form articles (500-3000 words) • Content Tips: High-value content, menu navigation, community integration |
Official Account Tips: Average open rate 1-3%, more suitable for private domain deep operations rather than public domain acquisition. Recommend combining with WeChat Channels and communities to improve reach.
📊 Content Strategy Recommendations
Traffic Allocation Reference
Based on platform characteristics, recommended content investment ratio:- 🎥 Short Video Content: 60%
- 🖼️ Image & Text Content: 20%
- 📺 Long Video Content: 15%
- 📝 Long Article Content: 5%
Multi-Platform Distribution from One Content Piece
Master Content Creation:- Create a 9:16 vertical short video (15-30 seconds)
- Add embedded subtitles and strong hook opening
- Ensure content quality and information density
- Short Video Platforms: Directly distribute to Douyin, Kuaishou, WeChat Channels, TikTok, Instagram Reels, Facebook Reels, YouTube Shorts
- Image & Text Platforms: Extract key frames from videos, add text highlights, publish to Xiaohongshu, Pinterest, LinkedIn, Instagram, Facebook, Twitter, Threads
- Long-Form Content: Organize in-depth content into long articles, publish to WeChat Official Accounts
🚀 Aitoearn Platform Management Features
With Aitoearn, you can efficiently manage content publishing and data analysis across all social media platforms.Smart Content Adaptation
Auto Format Adjustment
Automatically adjust content format based on different platform characteristics for optimal display
Smart Size Optimization
Automatically adapt to image and video size requirements for each platform, no manual cropping needed
Smart Tag Recommendations
Recommend the best hashtags based on platform algorithm characteristics
Unified Management Center
One-Click Multi-Platform Publishing
Publish to multiple platforms simultaneously, saving significant time
Content Calendar Sync
Manage publishing schedules uniformly, maintaining content consistency
Unified Data Dashboard
View performance data and analysis reports for all platforms in one place
Platform Optimization Strategy
Smart Algorithm Adaptation
Optimize content performance for different platform recommendation algorithms
Optimal Publishing Time
Analyze user active times and recommend the best publishing moments
Personalized Engagement
Develop exclusive engagement strategies based on platform characteristics